What is branding?

This causes a lot of confusion, and it's easy to see why. Branding is everything—but all you need to remember is this: branding is anything about your business that you put out into the world. Many people still reduce it down to a logo, but that’s an outdated view. Branding is now everywhere. It’s your social media, your website, your tone of voice, the way your treatment menu is laid out, the music you play—or even the scent clients associate with your salon. Every single touchpoint shapes how people see, feel and remember your business. Explore how I can help you present your business in the packages below.